One of my latest work at Ogilvy, to promote the new launch of Dynamite Chili Salt (Mango and Guava) as the new explosive variant from the brand, targetting teens and Gen-Z.
The idea was to tell a love story of high school sweethearts, in which the heroine experience a variety of feelings when she goes to school with her crush. The client requests us to create different explosions, looking modern and fun while resonating with Dynamite's core asset: the explosion, but with their own representative colors, symbolizing the flavors of the candy: sweet, sour, spicy and salty.
Us designers were asked to finish the designs of these decorative element before shooting happen, but we got the freedom to explore different symbols and visuals to interpret the concept.
Client: Universal Robina Corporation
Agency: Ogilvy Vietnam
Production: Sunday Morning
Designers: Hanh-Dung Phan
Ngoc-Minh Nguyen
Huu-Khai Nguyen
A. Drafts & Rejected Options
B. Adaptations to 9:16
B. Final Explosions & Typography Design
Full Version 51s and Shorten Version 17s
The typography frames
